SH: Not at all. More and more girls now want to do something of their own and put their education to use. SM: In this business PR is very important. The . Coming back to work after such a long period, however, left her at a disadvantage against her colleagues but she was determined to catch up. When I moved to New York, something about Pakistan kept calling me back. In fact every day there are moments of weakness. Sadruddin Hashwani is a businessperson who founded Hashoo Group Ltd. and who has been the head of 20 different companies. Being a yoga instructor, Salina believes in being emotionally aware aware of your mind, thoughts, life and destiny. Change was something that she used to fear but has learnt that accepting and adopting change is, in fact, healthy. Abroad, when a designer retires, the design house goes and finds the next top designer. Of course, theres healthy competition and were all competing against one another but theres also a line that you draw. . She wasnt the best student, pass percentage was low and there were only a handful of women in the field. I had a lot of issues with the pregnancy. I never imagined I would do it one day and seeing it unfold in front of my eyes was a moment of immense pride for me. With the pace at which shes going, we wont be surprised to find Sanas achievements gracing magazines more and more frequently. You need a strong and independent team with retail knowledge. In those days, if you worked, you were sad. We get into deep, long, and annoying conversations about post-colonial hang ups. We have always gone into things by telling each other that we could do it, and we made a success of it. Good work. Weve been doing that net dupatta with sequins and the silk border and we continued to do it for 10 years because it was easy. Previous Post Ali Xeeshan Managing what is indisputably Pakistans most aspirational fashion brand, Sana Hashwani and Safinaz Muneer talk about 27 years in the business and what it is that keeps them going from strength to strength. Now we feel we are standing at a precipice and we are scared. In the general populous there still isnt acceptance. She admits surgery is a difficult field to be in and balancing professional and personal life is not an easy task for a woman who decides to pursue it. Presently, Mr. Hashwani is Non-Executive Chairman of Pakistan Services Ltd., Chairman for Pearl Tours & Travels (Pvt) Ltd. (a subsidiary of Pakistan Services Ltd.), Chairman & Chief Executive Officer of Hashwani Hotels Ltd . From designing, printing, production, campaign planning and even marketing, it is all done in-house. For a short while, Seveen did have a bit of struggle dealing with students who were so close to her own age but very soon she realized this is, in fact, her strength. Men dont think they need to take of their skin but its just dirt and must be cleaned up! So, if I was racist, the impact is massive. Hashwani studied at the University of Karachi and in 1960 founded the Hassan Ali Company along with his brother AHSAN IQBAL YOUSUFZAI. . Sana has 1 job listed on their profile. We have a full return policy, which is something new in Pakistan. Chartered Accountancy was such a challenge for Shagufta. You need to be very liquid because you have to keep re-inventing your stores and opening new ones. SH: This is the thing with age. "I took it very seriously. She thanks her mother especially for all the qualities she has passed on to me, for always believing in me, and constantly reminding me to be grateful to God every day. This is what has kept her away from feeling weak and incapable amongst all the hustle and bustle. Do not fall into that rat race, love yourself, be focused, tell your subconscious you can and it starts bringing it together. Pakistan barely has any trade schools or any sort of government support, and despite that, we see so many pioneers emerging. I felt like quitting at that moment. She stopped giving time to herself, stopped reading, listening to music and put a lot of unnecessary restrictions on herself. ""One of the recipes for success is failure as well," Sana is honest to admit. If a woman is successful, it is for the betterment of the family, not just financially, but in the way that she is able to prepare her children for the real world, believes Seveen. Oskar Schindler (28 April 1908 - 9 Oktober 1974) adalah seorang pengusaha, pengilang yang terkenal menyelamatkan orang Yahudi dari dimasukkan dalam kem-kem tahanan semasa langkah pembunuhan ramai dilakukan Parti Buruh Jerman Sosialis Nasional yang memerintah Jerman dengan mengupah mereka dalam kilang . But seeing how Mehr has tackled every challenge thrown her way so far, we are convinced that she is going waltz her way to many bigger successes. SH: This happens. According to her, hard work and dedication always pay off. Women today are educated, talented and accomplished, and these traits go hand-in-hand with being financially independent. In 25 years we have taken the brand from couture to prt and this says a lot for us as a brand. Therefore, after graduating with a Masters degree in textiles from Central Saint Martins in London, she returned to Karachi and carved a special place for herself in the textile sector. Honey, India need not copy you. The statement was published at Sana Safinaz's official Instagram handle. Sana: Everyone wants this economy to go forward, so with everything being documented, businesses . 1,815 likes. A: Do you find retail a profitable business? When lawn started getting pricey, they introduced the lighter version - Muzlin - for younger women who didnt necessarily want to dress up daily wear. Hobby for privileged class with millions of important contacts. I am what I tell myself I am, so whenever theres a struggle I repeat to myself: I am a strong independent woman, I can do this, I am enough, she says when explaining her mantra of success. A: What made you decide to go into retail? With experience, they have learnt how to deal with people, customers, and compensations. After a lot of contemplation, she took the most difficult decision of her life; she moved back to Pakistan and started working with Sana Safinaz. Currently Im working as COO of AKU hospital, clinical labs and outreach services. Female surgeons do have it difficult and the choices they have to make on a daily basis are not easy, she admits. Again it was not a big vision; we said lets start this and see where it goes. With prt, Shamoon (Sultan) has created millions of jobs, and with more and more companies following the trend, a massive amount of employment has been generated. Would ve been a story if lower or middle class girls had made it. If you can dream it, you can do it.. Great ladies,Great job done.A big lesson for all our young girls.You can do everything.just learn from Sana Safinas to do big jobs.Both ladies deserve National award for creativity, Sadruddin Hashwani is a Pakistan based business magnate, author, and billionaire. If a customer buys one of our products from another store, there is no guarantee they will refund your money. SM: No. The talent in Pakistan is beyond amazing and I find it my duty to bring out the best from all my employees. You derive happiness from knowing you are independent. There is no doubt in the fact that when Sehrs daughters grow up, they will be her best reflection and much more. SH: I dont know. We are a tiny business, for me it felt super uber cool to have my name up there. When I am counselling young medical students or young trainees I say that look if you decide to have a family, all the success of your life becomes moot if your children dont do well. "We have great resources, a great CEO, a great fashion head. That recognition of the importance of evolution, to move on; Sana and Safinaz are cognizant of the fact that change is good and that makes their brand just as relevant, today, as it was two decades ago. At 8 p.m. just before I put my boys to bed, I have a slight silent nervous breakdown, she laughs, and giving the due time to my work and to my children is probably the toughest thing for me. Apparel collections include but are not limited to Pret, Diffusion and Bridal Couture lines. For the best experience on our site, be sure to turn on Javascript in your browser. The ministry set trade schools in the right areas, where eager girls would come to learn. The coronavirus test report of Sana Hashmi and her family members is negative. But yes, I appreciate you are doing something good for the Pakistani society and thus, humanity. If we are careless as an industry, the impact is huge. Sanas fashion sense speaks for itself, having been in the industry for the past 25 years, she has dedicated time toher studio working tirelessly to create the perfect piece of attire. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. SH: There used to be limited supplies in terms of thread, buttons, lace Today, hundreds of markets cater to this. We started with light evening wear and it snowballed; the vision came in the last 10 years. March 24, 2020. We are older now but somehow we continue to be the driving force; the disruption comes from us and that makes things interesting because were always looking for the new thing. Despite all this it is an achievement among theie friends as no one else did. It was a hair show and we did the clothes for Tariq Amin and people said what are you doing? Initially, Mehr and Sameena used to get sleepless nights over every typo and missed deadline. She is glad she made the decision to give more time to her family and now is busy being a good wife, daughter and an arts instructor. Apparel collections include but are not limited to Pret, Diffusion and Bridal Couture lines. Sadruddin Hashwani is a Pakistani entrepreneur. She remembers how she and her partner could not even have imagined running a weekly magazine. Youre sitting with 20 heads now that are putting in effort together, thats very exciting. Personally, shes always had the drive to contribute something to the world, and feels everyone else should also. I am really excited by design because right now you have these tremendous school of kids coming out. It is evident that self-care is a high priority in her life. SM: When we worked for Lakhany Mills there was only one collection a year and we got paid for it. No one is going to order an expensive bridal outfit without talking to me; if I am not available, people come back another time. It was crass. They even have their own media wing, organizing exciting activities, meet-ups and promotions on a regular basis. There have been many moments when we wanted to quit. You need to keep focusing on taking it forward. It is important for me to create the right balance between the carrot and the stick. Sana has selected women that have aspired against the odds with hardwork and dedication. Saadia Qamar March 20, 2011. However, luck was not on her side and she failed to find a job. Sana has been blessed with incredible support from her family, friends, and husband. A: Twenty-five years ago, did you have a vision of how SANA SAFINAZ would play out? You learn to deal with problems as you go along. She spent some time in Sri Lanka and noticed that they had a ministry for floral decoration. "One of the recipes for success is failure as well," Sana is honest to admit. A: How much are you affected by the small players who copy your designs? She feels the younger generation today is too narcissist in this age of social media and they need to accept when they are at fault. Looking back at moments like these, Shagufta feels indebted to her mother for everything she did for her during this time. Somewhere between her studies, family, and career she lost sight of herself. The business of fashion has become tremendously exciting because its highly challenging. A: How organised is the fashion industry? Explore Sana-Hashwani profile at Times of India for photos, videos and latest news of Sana-Hashwani. Abroad retail is massive. Join Facebook to connect with Sana Hashwani and others you may know. SH: Profitability is something we will definitely see. A: But it was your time with Lakhany Mills that made your name. Read More: Daughter of Sana Safinaz's owner Zevair Hashwani tests positive for COVID-19. Correct me if I am wrong. Sana Khan with Vishal Karwal. I have to-do lists for the week and on Sunday I realize I didnt get any of the things done. I know how to strike the balance between being their teacher and also their friend. A large family; 4 siblings, very hands on parents and a lot of love that goes around. Free Local & International Shipping (Above USD 500) - UAN: 021-111-003-005. But along with their sense of evolution, its also their attitude that has dictated their success. SH: Getting there. This is how you achieve brand loyalty. People dont understand the value of time; they stumble to their 11 am meetings at 1. The three of us sit together and we trust Mohsin because of the youth factor. I am loving every bit of it at the moment, she says with contentment. The passing percentage was 1% and Shagufta managed to get through it in 4 years. SM: We dont want to be the face of SANA SAFINAZ. The CEO of Nishat Hotels and Properties, this young mother is successful, patient and extremely down to earth. You know, one irresponsible commentator, that called me a racist is now asking me to design a wedding dress for her. Life does give you chances, there are several paths. She advises young women to be financially independent since its essential for personal growth. But what you need to do is push yourself harder, organize yourself, and prioritise what is important. Sometimes you need to take a detour even when the goalpost is within your sight. In lawn you can take a legal route because theres too much money involved. She is a makeup artist She is an entrepreneur She is a problem solver "I'm a makeup artist and own a salon and a photography studio." At 40, Bina Khan feels like she has achieved a little and has a long way to go. Mehrs mother is her best friend. "We just love what we do," says Sana Hashwani, as she sits down with a cup of black coffee. But 27 years cant all be smooth sailing. Worrying about what others are doing will never take you anywhere, Sehr proclaims. Text Us @ 9095 (For Residents Of Pakistan Only). Keep checking this space for updated trends, products and what's in store related information! She remembers once she spent the whole day working and setting up the juice bar with her partner without having eaten at all, which made her literally black out. It is so liberating. Mehr recalls that once the binding of the magazine wasnt done properly and it was falling apart and I was having a panic attack. Especially for girls in this misogynistic society. Everyone has old and immunity compromised family members. Now, Paperazzi is on its 160th issue and the pressure is on. But it is also crucial to not forget your roles as a parent, as a daughter and as a partner in your efforts to achieve your goal. @thuglife No. Her entire family asked her to quit her job, and after consulting several people, she decided to work part time. She adds that when a woman decides to have children, she is responsible for them and their needs but at times, it is important for her to put herself first. Every Monday morning, I feel I cant go on anymore. But Mehr manages to pull through every time and the cycle continues. Fashion fades, only style remains the same. Iqraa has her mother to thank for making her the enterprising person she is today. We started when the industry was at zero. We outgrew them. Striking the crucial balance between professional and personal life is also a major struggle for her and she believes that children should be the most important project for any woman since there is no way to go back in time later. The duo is all set to launch its first Muzlin collection of the year and their ubiquitous luxury lawn is right around the corner too. Your children are your extension, something tangible that you leave behind in the world. President of Pakistan Arif Alvi conferred the award upon Hashwani at the Pakistan National Day ceremony on March 23, 2019, at the President's House in Islamabad.[9]. In May 2011 in a press conference, he expressed his support for Pakistan and its institutions, particularly military and expressed confidence in the abilities of Pakistanis. "It does, but you have to rise above it," responds Safinaz. When Safi places an order for lace, the shopkeeper is happy because she has bought his entire supply. Interview: Sana Hashwani and Safinaz Muneer of SANASAFINAZ - People - Aurora Sana and Safinaz on their 25 years in the industry, maintaining product quality, and dealing with copied. Currently Sana is heading PR for Sana Safinaz while simultaneously being their brand representative for Outhouse Jewelry. "The minute we dont have it we start to get bored. My husband is my backbone and lets me be the person that I am, she says. Sana Hashwani and Safinaz Muneer shared their challenges, innovations and marketing strategies. A: At what stage did the realisation come that SANA SAFINAZ was going places as a brand? For her, family comes first and she doesnt believe in living a life with regrets. The fine-line comes when the design is copyrighted or if you use the design of a living artist. Achievements taste the sweetest when they are shared with your loved ones, she says with a smile. She would go round and round the roundabout to see it. AURORA: How do you perceive SANA SAFINAZ as a brand? Her weekends were taken up by jewelry and allocating enough time to it was challenging. Do they also have a succession plan in place, I ask? In 2021, "Mahay" collection, broke all records ever made in fashion industry with ever highest sales worldwide. Nothing is impossible. March on, Ladies! I have very problematic skin and taught myself to cover up. They wont. It was crass. For the nights she stayed awake for me, perseverance she taught me, love and care she gave me, thank you mother. While she loves her work, Sehrs Miracle Moment is her set of twins. So now when I go to a wedding, I take it as a celebration of the success of the parents, she says. I was still in the last year of training and right after 10 days of my delivery I had to be back at work. According to her getting these two things sorted in your life makes it easy to manage everything. . A whole campaign was organized around the 100th issue which became a huge social media success. "Ready to wear bridals is not a new concept but its new for us," Sana explains. The House of Sana Safinaz has been her home away from home. We design and run bridal entirely on our own. We meet at the Sana Safinaz studio on the Mai Kolachi road in Karachi; its a little wooden door that opens to a wonderland for women. For the best experience on our site, be sure to turn on Javascript in your browser. 30 (2019) Area served. Safinaz is married to Sana's brother. We never think ahead of ourselves; we take one step a time. Amin A. Hashwani is Chief Executive Officer & Executive Director at Landmark Spinning Industries Ltd. A: How did you start? Once we reached our 100th issue we knew that we were in control and we could do this.. However, while going back to your roots brings to you a sense of familiarity and comfort, it has its own challenges. View Sana Hashwani's profile on LinkedIn, the world's largest professional community. Summary. That is the crux of the matter. By 1970s, it had become Pakistan's largest cotton trading company. In fact, were looking forward to it! SANA SAFINAZ: Sana Safinaz was founded in 1989 by the two women Sana Hashwani and Safinaz Muneer. While Sehr believes prioritizing is the key to success and that is exactly what helps her manage each day as it comes, her life is not free of challenges. After failing to get into any college in Karachi, Shagufta decided to pursue her education privately. Its something that makes her day. Sadruddin Hashwani has become the first businessman to receive Pakistan's top civilian award: Nishan-e-Imtiaz. He authored his memoir 'Truth Always Prevails' in 2014.