These monopolies denied other interested stakeholders from actively taking part in the industry. A. D. Chandler, Strategy and Structure (Cambridge, Mass. Secondly, the airline is not in a position of controlling the cost of fuel in the industry (French 1986). The growth of the airlines in these markets will ensure that it is able to gain market share and expand its operations. This implies that it is important to consider the fact that strategy is crucial when it comes to this industry. Describes the roles of key players like owners, board of directors, and staffs. The company has shown growth in the existing market whereby it has managed to outdo airlines such as the British Airways in terms of local numbers. 1. A stakeholder mapping (further on abbreviated as SM) is a new name for an old practice and a technique that was performed from the beginnings of business practice, perhaps even from the beginning of a mankind. This is especially so since the threat among the regional airlines is higher as compared to the local routes. This airline company was the brain child of Stelios Haji Ioannou. Step 2) Assess how those stakeholders could be impacted or have an effect on the organization. I am an IIBA Certified Business Analysis Professional (CBAP) with 20,000+ hours of certified BA experience accumulated during 20+ years of working as an IT Business Analyst, primarily in the airline/GDS industry, but I also have experience working for a TMC. Currently, this company operates and boasts of carrying more passengers within Europe than the British Airways. "Easyjet Stakeholder Mapping" Essays and Research Papers . Many passengers have credited the management of this airline for such an ingenious venture and success in the past (Barnes 2008). In addition, a stakeholder analysis can help you: Gain more support and resources. Essentially most passengers have discovered EasyJet airlines through its reputation for low fares (Jones 2005 ). In this case, easy Jet has been able to retain a class of leisure travellers which have ensured that it maintains a niche in the market. In this case, the fares are one way and a price is quoted for all the seats on the same flight. "EasyJet Company's Strategic Analysis and Marketing." Stakeholder analysis is the systematic identification, evaluation, and prioritization of everyone who can influence, or has an interest in, a project, program or business. They helped me with my custom research and delivered before time! In this case, EasyJet faces the same challenge as a company in Europe. September 26, 2020. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. 3. Describes the living wages at the port of oakland at http://www.iir.berkeley.edu/livingwage/pdf/portoak.pdf. Good Essays. by chloe calories quinoa taco salad. Development and justification of an Easy Jet strategy map. Explains that employers want to coordinate the behaviour of their member policies during negotiations with trade unions or government bodies. I coach senior executives to effectively sponsor change, I enable people managers lead their people through change and I design and deliver engagements that create behaviour change. Analyse the relevant stakeholders with the power/interest matrix. In the recent past, the airline has been carrying out an evaluation regarding its fleet. Best EasyJet Topic Ideas & Essay Examples. Explains that positive and negative externalities influence the supply and demand of the airline industry. The increase in Air Passenger Duty Tax and landing charge increases also affect the company and so therefore affect customers. Describes the benefits of a high-quality customer service to passengers on all routs and class of travel. Stakeholders are individuals who hold a particular interest in a business, they are affected by the activity of the business. Being low cost, driving efficiency and investing only where it matters most to our customers and our people. The global low cost airlines market was valued at $155.02 billion in 2016, and is projected to reach $440.46 billion by 2030, growing at a CAGR of 10.4% from 2022 to 2030. Thus, EasyJet needs to know how much it costs the competitors to serve, and how much capacity the competitor has for every route in the plan. To make the connections and associations between stakeholders tangible by visualising them. The Company operates through two segments: Airline business and Holidays business. Copyright 2023 Surperformance. Opines that owners would want easyjet's demand to increase, as this would mean lots of plane tickets would be sold as they're in demand. Explains that labor unions are associations of traders or professionals formed to protect the rights and interests of the members and are legally recognized by law trough the labor relation act. We use our cost advantage, operational efficiency and leading positions in primary airports to deliver low fares, seamlessly connecting Europe with the warmest welcome in the sky. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. A business is found to be polluting a local river. Focusing on improving the control and decision making across operations. Lastly, the paperless operations which have been embraced by this company have ensured that the travellers have an easy time when it comes of preparation for travel as well as when it comes to the management of any eventualities which might arise (Ballesteros 2007). Explains that regulation allowed start-up carriers to enter the market, which led to increased competition. professional specifically for you? they want an affordable price for the flight and in-flight products, as well as a safe, smooth journey. You can use the following in your reference section in order to give credit to the source. Explains how the model was generated using per-passenger revenue information for simplicity and clarity. Through these strategies, the airline will be in a position of establishing the right framework of bringing positive results at the end of the plan. When performing actions that will influence many, humans are capable of seeing and planning the influence of their actions on all relevant parties in a way that they maximize the success of an action and minimize the harm of it on others. A train company or media company may list its industry regulator as a primary stakeholder. Page 50 of 50 - About 500 Essays Good Essays. Lastly, changing market tastes affect the market trends. This ensures the customers are satisfied with the nature of operations which are in progress. Ted's Bio; Fact Sheet; Hoja Informativa Del Ted Fund; Ted Fund Board 2021-22; 2021 Ted Fund Donors; Ted Fund Donors Over the Years. In case you want this report emailed straight into your email inbox, kindly share your details below. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/, IvyPanda. Opines that labor unions have advantages and disadvantages that should be taken into consideration by the government and voters alike. Therefore the target customers were leisure and casual travelers with no service for business class travelers. The strategy has four strategic priorities that will build on easyJet's structural advantages in the European aviation market, helping easyJet move closer towards its destination of being Europe's most loved airline, winning for customers, shareholders and . Explains keith's rescue dogs' aims are to help the welfare of unwanted and abandoned dogs, re-home as many dogs as they can, and educate people on the correct care and treatment of dogs. mary mcnamara articles; location pin emoji black and white; how to calculate binomial distribution using calculator casio Focus on seasonality improvements such as season contracts and bases. easyjet stakeholder mapping. In England, this company is registered with the number 3959649. 2. Increasing automation driving self-service capabilities for customers. This report is shared in order to give you an idea of what the complete SWOT & PESTLE analysis report will cover after purchase. Strong operational efficiency leading to a low-cost model: To remain unmatched as a low-cost service provider, EasyJet has continuously invested in its networks core strengths, building a higher operational resilience along with providing the best customer experience. Compares the median weekly income of full-time wage and salary workers who were union members with non-union workers. Identify the stakeholders. Euromonitor (2018), "Transportation Sector Analysis ", Published in 2018. It is worth noting that the airlines mission statement is to provide the travellers with safe, good value, point to point air services (Ballesteros 2007). Easyjet was founded in 1995 by Sir Stelious Haji-Ioannou, it's a private limited company owned by Easy Group and it's also listed on the London Stock Exchange. Draw the stakeholder map with two axes: The X axis represents the spectrum of dispositions toward your change project; from Against at one extreme - to For at the other. Good Essays. "EasyJet Company's Strategic Analysis and Marketing." Reach thousands of academicians and corporates across the globe. You can easily edit this template using Creately. This ration may appear to be simple but disaggregation of the same into various components gives a detailed picture of major players of the rate of return on equity capital. 1. Deliver strong on-time performance, which is consistent with the focus on slot constrained, congested airports. Analyzes how the demand for jet fuel strains the supply system in volusia county. Explains that the airline industry is impacted by current market trends, and externalities. One of the best things about easyJet is its refund policy. Explains that ryanair's future costs are determined by multiplying the total projected passenger traffic by the cost per passenger. Which two stakeholders will this cause conflict between? Use Creately's easy online diagram editor to edit this diagram, collaborate with others and export results to multiple image formats. In 2005, the company had transported over 29 million passengers. This report is shared in order to give you an idea of what the complete Covid-19 Impact Analysis Report will cover after purchase. The plans are underway to increase the fleet of this airline. Some of the key success factors which have made this airline to stand out and achieve its goal include strong management. It can be understood that . For different referencing styles and detailed guidelines, please click here. Opines that if there were many homeless dogs, they'd want the charity to pick up and care for them as it helps the community and the dogs within that community. Just another site easyjet stakeholder mapping We utilize security vendors that protect and The expansion of the European union brings to the fore issues of increase in the airline destinations. There are several business strategies which this company has been employing in order to achieve its objectives. Fourth is the dependability, which is the ability to ensure that the stated services are delivered in accordance with the promises which have been made to the customers. This report is shared in order to give you an idea of what the complete VRIO Analysis Report will cover after purchase.